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Eros' Meatmarket

​This Interactive Installation explores the term “Meatmarket” and how it applies to today’s modern online dating platforms (e.g. Tinder). Online apps force users to make an instinctual decision when choosing a partner; swipe left (dislike), right (like). This same intuitive decision-making is also made when choosing what products to buy at the supermarket. People are often visually objectified through terms such as “she’s a snack” or “he’s a piece of meat”. My installation exaggerates this approach to finding a partner and bluntly advertises potential matches as Produce. We choose a partner based on the packaging without considering the “Nutritional facts” (personality traits). By making a physical version of a virtual platform, my work allows its users to act on their visual instinct and ensures that with the help of a compatibility calculator you find someone with the personality to match their looks!

© 2020 by Sophie Luck

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